Gatorade ad concept

gatoradeI like this old concept. It was made probably in a pair of hours for a graphic campaign proposed by BBDO Chile for Gatorade, some years ago.
It’s a very fast and simple kind of drawing and photoshop painting, but I think that is one of the most expresive concepts that I’ve made for an adverttising campaign and now, when I’m finally getting into graphic novel and film concept art, is good to remain and thank all my long advertising career, and all art directors and creative directors I worked with.

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